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Know how to Implement Theory (KIT) framework

We know theory-based strategies work but how do you actually apply them for behaviour change?

Here you’ll find free resources created by a hybrid practitioner-academic, including a curated list of generalisable behaviour change theories with explanations, and a template for implementing theory in a behaviour change strategy.

Tested with first year students and in the workplace, these resources make implementing theories quick and easy for anyone to do.

A strategy plan worksheet titled 'Strategy Plan' with sections for identifying the problem, theories, barriers, and motivators, and how to address and leverage them, organized in columns and numbered subsections.

Behaviour Change Strategy Template

A step by step template for how to implement theory into a behaviour change strategy. Includes a blank template and an example.

Link to Templates

A strategy plan document with sections titled The Problem, Theory for Barriers & Motivators, Theory for Intervention, Strategy Overview, Barriers addressed, and Motivators addressed. Contains bullet points, numbered sections, and references to Australian financial literacy.

Curated Card Deck of Theories

A selection of simple, intuative theories that are useful for behaviour change strategies. Guidance is provided as to when to use them and how.

Link coming soon!

How to Use Behavioural Science: Step by Step Guide for Practitioners

00:00 Who I am (behavioural scientist background & lens)

00:29 The theory behind the theory-based approach (academic KIT paper and research)

14:51 Step-by-step: How to use the free tools (walkthrough of the Theory Card Deck + Strategy Template)

Winner of the Best Student Paper Award

At the 2025 International Social Marketing Conference | Canberra, Australia