Know how to Implement Theory (KIT) framework
We know theory-based strategies work but how do you actually apply them for behaviour change?
Here you’ll find free resources created by a hybrid practitioner-academic, including a curated list of generalisable behaviour change theories with explanations, and a template for implementing theory in a behaviour change strategy.
Tested with first year students and in the workplace, these resources make implementing theories quick and easy for anyone to do.
KIT framework resources © 2025 by Brittany Currenti is licensed under CC BY-SA 4.0. This license requires that users give credit to the creator. See terms and conditions of use.
Behaviour Change Strategy Template
A step by step template for how to implement theory into a behaviour change strategy. Includes a blank template and an example.
Curated List of Theories
A selection of simple, intuative theories that are useful for behaviour change strategies. Guidance is provided as to when to use them and how.
Winner of the Best Student Paper Award
At the 2025 International Social Marketing Conference | Canberra, Australia